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Despite all the anticipation around a cabinet reshuffle, was its timing a cynical ploy to burry the universal credit vote on Wednesday afternoon?

Our data team analysed just under 100k tweets to understand who or what people were talking about concerning the reshuffle on Twitter.

Once news of the reshuffle broke, Twitter users quickly argued it was a cynical ploy to distract from the universal credit vote that afternoon. In part, driven by LBC’s James O’Brien and his 800k audience.

However, whilst that remained the dominant topic throughout the day, it was insufficient to distract from the big cabinet announcements. News of Raab and Williamson’s demise delighted the Twitterati. Yet no appointment on Wednesday received quite as much hatred as that of Nadine Dorries – whose promotion triggered the Twitter mob, in part, because of her Brexit leanings.

The best reaction on the day appears to have been reserved for our new Foreign Secretary, Lizz Truss. Twitter users were undecided on Wednesday, with accounts mocking and praising her promotion in equal measure.  Notably, a recurring theme amongst those supporting Truss was her perceived success as the International Trade Secretary in striking numerous deals. 

The answer is: it’s a tie, at least online.

Our data team built a network graph mapping both conversations to visualise how Twitter users interacted with each other. 

Over a two day period, we analysed over 40k tweets, the bulk of both conversations.

Although the Twitter mentions of both social care and Williamson were about even, the star power of Maro Itoje and his pithy response to the story ensured Williamson’s gaffe dominated more of the online conversation.

So, a win for a government that has just jacked up taxes to a post-WW2 high?

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