top of page
  • Dec 30, 2021
  • 5 min read

This week, we discuss:

  1. 2021: Under The Radar’s Year in Summary

  2. A small step forward for Amazon workers

  3. What is rotten in the UK’s Police Forces

  4. Once upon a Dime in Hollywood

2021: Under The Radar’s Year in Summary

As 2021 draws to a close, we took a look back at every story we covered last year to see who and what dominated Under the Radar’s attention.

The most mentioned issue in 2021 was China. As the world remained focused on COVID-19, with pockets of the media transfixed on the lab leak hypothesis, we picked up on trends like China’s increasing grip on Hong Kong, the Evergrande property crisis and mounting tensions with Taiwan.

Boris Johnson, Joe Biden and the BBC were tied in second place. Regarding Joe Biden, our focus was primarily on his efforts to reconfigure the economy and the immigration crisis on the southern US border. When it came to Boris, we covered his green agenda, televised Downing Street briefings and his meeting with Belarusian opposition leader Sviatlana Tsikhanouskaya.

The BBC was the last major topic that came up in various guises throughout 2021, including a number of stories relating to the BBC’s attempts to spread its wings and move away from the London bubble.

As we head into 2022 it is hard to predict what the news will bring, but at Under the Radar there is one thing we can say for sure: what the mainstream media overlooks, we won’t!

A small step forward for Amazon workers

What happened?

Amazon reached an agreement with the National Labor Relations Board that could pave the way for its almost 1m US employees to form a union. The agreement requires Amazon to notify all its employees of their right to organise with colleagues without interference. 

What does it mean?

At the very least, this agreement suggests that lawmakers are now willing to enforce existing labor laws after decades of allowing companies like Amazon to sack workers for attempting to organise. Substantial legislative action to further protect workers may now follow, given President Biden’s vocal support of unions.

This should be welcomed regardless of your political leanings considering what is known about the conditions in these warehouses. Just this month, six workers were killed in an Illinois depot during a tornado, after apparently continuing to work to meet the tech giant’s strict productivity metrics. Meanwhile, an Amazon union in Alabama recently claimed that six workers died on site this year, with one even having a stroke after being denied sick leave.

This has been a massive PR failure for Amazon, whose brand is increasingly becoming associated with Victorian era working conditions. The company has been on the backfoot as a result of sustained union pressure, with high-ranking executives even starting Twitter spats with Senator Bernie Sanders, a vocal supporter of the workers.

What’s worse, Amazon – who deny any involvement – appear to be behind thousands of bot Twitter accounts that claim to be happy Amazon workers. These accounts churn out suspiciously similar content and attempt to discredit unflattering news stories surrounding the treatment of workers, whilst arguing why unionising would leave their colleagues worse off.

Despite having more resources than most nation states, by publicly gaslighting politicians, the media and their own workers, Amazon has ended up with egg on its face.

Something is rotten in the UK’s Police Forces

What happened?

UK Police Forces are ending a year of embarrassment with another case of an officer acting indecently: Merseyside PC Ryan Connolly committed multiple disciplinary offences over a six-year period, including sending racist WhatsApp images and taking selfies at a murder scene.

What does it mean?

PC Connolly’s case is eerily similar to the two convicted Met police officers who took photos at the crime scene of murdered sisters Nicole Smallman and Bibaa Henry. Rocked by countless scandals over the past 12 months, public confidence in law enforcement has dropped with 48% of the public saying they are unconfident in the police, according to a recent poll.

Unsurprisingly, London’s Met have experienced the largest change in trust. The murder of Sarah Everard by a serving police officer shocked the city and nation alike, as did the high-profile murder of Sabina Nessa. The Met’s “botched”, and “unsatisfactory” response was met with calls for Met Commissioner Cressida Dick’s resignation.

The slogan “one rule for them, and another for us” is often banded about Westminster in regard to the double standards enjoyed by politicians, particularly during the pandemic. However, this phrase can similarly be applied to UK forces and not just in relation to offences committed by serving officers.

Fictional Crime-thriller TV show Line of Duty perhaps hit a little too close to home in highlighting some of the institutional failures and incompetencies of the force which, in reality, have enabled and perpetuated a culture of secrecy, impunity and lack of accountability.

It seems incredulous that the very institutions which are meant to protect us – the supposed stalwarts of law and order – can act above the law. Questions must be answered, and immediate action taken to fill the current void of passive negligence. However, without a major upheaval of current institutions, it is hard to see how any meaningful change can come about.

Once upon a Dime in Hollywood…

What happened?

The return to pre-pandemic film production levels has driven a spike in the market for real estate in Hollywood and other production hotspots as demand outstrips supply.

What does it mean?

Private Equity firms are investing billions to acquire production facilities across North America and Europe as the ‘streaming wars’ hot up. The likes of Netflix, Amazon and Disney are pumping in cash to compete in the increasingly saturated streaming market.

For some time, mega streamers have been prioritising producing original television series over films with noticeable knock-on effects. US TV shows are typically shot in Los Angeles where most actors and production companies are based. Films, on the other hand, are more likely to be spread out across different locations. This trend has meant that the demand for locations in LA has spiked in recent years, with everything from industrial warehouses, malls, churches and even an IKEA store being repurposed for filming.

Investors, including Blackstone and TPG, have committed over $4bn to acquire production facilities across North America and Europe in recent months. TPG have acquired studios in Chicago, Toronto and Germany while Hackman Capital has invested over $7.5bn on studio spaces since 2018.

Streaming has facilitated the investment in larger scale production facilities due to the scale of production. The streaming giants can commit to much longer leases than the dominant production companies of ten years ago due to the volume of productions lined up. In the past these investments were more of a risk.

The spike in demand for real estate is symptomatic of the streaming market as a whole. Netflix and Amazon have set a pace that Disney, Apple, Universal and others are attempting to match, but with new subscribers ‘drying up’, pretty soon the market may simply run out of space.

This week’s must reads:

  1. “‘One rule for them’: how a simple slogan helped change the political landscape” by Ben Nunn for The Guardian

  2. “Air strikes or invasion: what are Putin’s military options for Ukraine?” by Max Seddon for The FT

  3. “What Ghislaine Maxwell’s conviction in Jeffrey Epstein sex trafficking trial means for Prince Andrew” by Victoria Ward for The Telegraph

  4. “Brexit passporting: Little appetite among EU finance firms to stay in London as FCA applications disappoint” by Michiel Willems for City A.M.

Chart of the week:

“National Parliament Voting Intention” – Published online at Politico.eu. Retrieved from: ‘https://www.politico.eu/europe-poll-of-polls/united-kingdom/’ [Online Resource]

Subscribe

* indicates required

Email Address *

First Name

Last Name

Job Title

Company

Industry

  • Dec 23, 2021
  • 4 min read

Photo by Solen Feyissa on Unsplash

This week, we discuss:

  1. Biden’s dismal end to his first year as President

  2. Mali’s fallout with France & their pivot to a Russian mercenary group

  3. TikTok becomes the world’s most popular website

Dismal end to Biden’s first year in the White House

What happened?

US Democratic Senator Joe Manchin dealt a significant blow to President Joe Biden’s legislative agenda by announcing he would not support the $1.75tn Build Back Better Act.

What does it mean?

Biden’s administration was hoping to end a mixed year on a high by signing his signature bill: the Build Back Better Act. The legislation would make unprecedented investments into childcare, healthcare and climate initiatives at a time when the pandemic still wreaks havoc throughout society and climate action is the buzzword of the year.

However, when a member of your own party rebels against you and leaves next-to-no room for negotiation, the optics are less than optimal, and moreover, the chances of the bill passing are even less due to the 50-50 split in the Senate. Should the Senate Democratic Leadership push ahead with a vote, the risk of further discord between the left and centre of the party is greatly increased as well as the dilution of the bill itself.

This is not a position Biden wants to find himself in heading into the midterms next year. Not only will he have failed to deliver on key election promises, but amidst this factionalism he will likely lose control of Congress and take a significant dent to his reputation as a bipartisan deal maker. Regardless of whether it’s Trump or a different Republican nominee, his opponents will have relished this week’s events.

There is one option left in Biden’s arsenal; using the power of the executive pen, as Trump did a number of times, to enact immediate change. Whether or not Biden ditches his preference for bipartisanship in favour of executive power remains unknown, but it may be a last resort to rescue his Presidency.

Fallout with France turns Mali to Russian mercenary group

What happened?

The Malian government has turned to Kremlin-linked mercenaries due to France’s failure to eradicate the threat from jihadist groups, with violence spreading to Burkina Faso and Niger and millions being displaced across the Sahel.

What does it mean?

This is yet another example of the declining influence of Western powers in their former colonies and the opportunities it provides to illiberal regimes. Unable to quell jihadist violence, the French have been criticised for worsening a conflict that began in 2013 and inadvertently pushing Mali towards the Wagner Group, a Russian mercenary outfit headed by Yevgeny Prigozhin, an oligarch who also runs Russia’s Western disinformation factory, the Internet Research Agency.

This power shift is a result of France’s misguided focus on combating the Islamic State in the Greater Sahara (ISGS) rather than al-Qaeda linked groups (JNIM), even though JNIM account for about 90 percent of jihadist activity in the region. This has baffled the Malians, who have been further disillusioned by a French air strike that is alleged by the UN to have killed 19 civilians.

But one French source suggests their withdrawal is linked to the Malian government, who having taken power through a coup-d’etat, is breaking their commitment to hold elections in February. This would also explain Mali’s shift to Russia, who have close ties to other authoritarian regimes.

Macron’s desire to break with Françafrique not only opens the door to further Russian influence in Africa, but at a time of heightened tension over potential conflict in Ukraine, Putin will be emboldened by the continued withdrawal of Western powers on the global stage.

TikTok overtakes Google as world’s most popular website

What happened? TikTok, the short-form video app, has overtaken Google as the world’s most popular website.

Even though Google owns a variety of popular domains (including Maps, Mail and Translate), the Chinese owned social media site has surpassed its US rivals during the pandemic.

What does it mean?

Viral entertainment on TikTok’s platform has spread like wildfire in the era of isolation and online friends. And whilst Google continues to offer many of the products that support remote working, TikTok’s rise to the top suggests that content is king.

But more crucially, these latest figures underline why TikTok receives such special treatment back home. Unlike other consumer tech companies in China, such as Alibaba, TikTok has not had its wings clipped by the Chinese government, who are clamping down on the consumer tech industry in a concerted effort to push China’s best and brightest towards more strategically important tech industries, like battery and small chip production.

But with so many global users – now believed to be over one billion per month – TikTok is a vital soft power asset for China. With the ability to collect vast quantities of data from a wide variety of users, China’s intelligence services will be well equipped to step up its global disinformation efforts in order to manipulate foreign elections and sow discord, should they choose to do so.

Many in the West have voiced concerns regarding this issue, but so far, no country has followed in India’s footsteps by banning the app. Given that Facebook, Twitter and Google have long been excluded from the Chinese market, there may be some stronger lobbying efforts to convince the US and its allies to engage in some tit for tat.

This week’s must reads:

  1. “North-South antipathies endure around the world” in The Economist

  2. “Liz Truss: the new Iron Lady?” by Charlotte Edwardes for The Times

  3. “Sturgeonomics would have crashed an independent Scotland” by John Ferry for The Spectator

  4. “Americans lose faith in Facebook and other Big Tech” by Hugh Tomlinson for The Times

Chart of the week:

Hannah Ritchie (2021) – “Climate change and flying: what share of global CO2 emissions come from aviation?”. Published online at OurWorldInData.org. Retrieved from: ‘https://ourworldindata.org/global-rise-of-education’ [Online Resource]

Subscribe

* indicates required

Email Address *

First Name

Last Name

Job Title

Company

Industry

  • Dec 17, 2021
  • 4 min read

This week, we discuss:

  1. Sinn Fein’s continued rise

  2. Time magazine names Elon Musk person of the year

  3. Peloton bounces back from Sex and the City PR disaster

Ourselves Alone: Sinn Fein’s continued rise in both the Republic and Northern Ireland

What Happened?

In the Republic of Ireland, Sinn Fein has seen its polling numbers continue to rise. The left-wing party recently polled at 35%, 15% ahead of its closest rivals.

What does it mean?

Sinn Fein’s leader, Mary Lou Macdonald, has firmly put the controversial party in Ireland’s political shop window as a vessel for change through popular policies on social housing, increased spending, and taxing the rich.

Yet the two parties in the coalition government, Fine Gael and Fianna Fáil, still command 40% support, meaning a future Sinn Fein government is far from inevitable. What this does show is that Sinn Fein is moving past its roots of militant radicalism and cannot be ignored as a legitimate political force.

The Northern Irish arm of Sinn Fein, which abstains from sitting in Westminster, has also enjoyed major growth in support. Should the two arms of Sinn Fein eventually command an electoral majority in both states, this will lead to a concerted campaign for a united Ireland, much like the Scottish Independence movement.

The UK government would have to be cautious in its response should the issue of unification relight. A return to violence would be catastrophic, ruining over twenty years of peace, whilst inflammatory international responses would deeply damage the Brexit project. After all, the effervescent Northern Ireland Protocol has seen continued tension between the EU and the UK, whilst U.S. President Biden has also stepped in to warn the Prime Minister against playing with fire when it comes to Northern Ireland.

There is still a 54-46 majority in favour of remaining in the UK in Northern Ireland, but Brexit complications and flirtatious advances from its Southern neighbour could tip the scales further.  

Time magazine criticized for naming Elon Musk person of the year

What happened? Time magazine’s decision to name the world’s richest person, Elon Musk, as their person of the year has drawn sharp criticism. What does this mean?

Time magazine’s annual person of the year has typically been used to distinguish those who have achieved remarkable feats. The award has previously been bestowed upon those who have made valuable contributions to society, such as Ebola healthcare workers, the MeToo movement, and Greta Thunberg.

The decision to honor Elon Musk with this award has certainly raised eyebrows. Musk is a controversial figure in the US for many reasons, especially due to his attitudes towards tax. According to a Propublic investigation, Musk only pays a “real” rate of tax at 3.2%, despite his $267 billion net worth.

This sparked a strong reaction from Senator Elizabeth Warren, a passionate advocate of raising taxes and cracking down on big tech, who accused Musk of “freeloading off everyone else”. Given that Tesla depended on government subsidies (i.e. taxpayer money) for many years whilst it struggled to disrupt the automotive industry, she does have a point. Critics also pointed to other controversies. Robert Reich, who served as Labor Secretary in the Clinton administration, highlighted Musk’s opposition to unions, including how he allegedly threatened to take away stock options if employees unionised. With the Biden administration repeatedly offering its support to unions, especially those organising for better working conditions at big tech companies like Amazon, Uber and Tesla, this is another example of Time’s failure to capture the public mood. In a year where scientists have created life-saving vaccines whilst wealth inequality hit new highs, the decision to select the world’s richest man – and Covid sceptic – as person of year is worthy of criticism.

But don’t dwell on it. After all, who buys magazines anymore? 

Peloton bounces back from Sex and the City reboot PR disaster

What happened?

Peloton’s shares plummeted following the death of a lead character using their exercise bike in the reboot of Sex and the City.

But after shares fell by 16.1%, Peloton were able to bounce back just as quickly, following a bold advertising campaign showing Mr Big alive and well. What does it mean? The story is interesting for multiple reasons – it is a cautionary tale concerning the power of social media and television when a PR stunt goes awry, whilst also shining light on the emergence of the subscription economy in marketing & PR, which will aid companies seeking to react to crisis situations rapidly. Peloton’s initial reaction after the episode aired was one of panic – accusing HBO of misleading them. But the blame game did not prove to be effective and led to a seemingly even more desperate but ultimately impactful solution. Instead, Peloton produced a new social media advertisement, showing the character to be alive and well, ready for another ride with his instructor in a cheeky Christmas video.

As Sky News reported, the quick response by Peloton was made possible by the fact that they participated in a new Creative-As-A-Subscription service by software company MNTN. The ad itself was produced by marketing agency Maximum Effort, founded by Hollywood actor Ryan Reynolds, who also provided the voiceover in a video that took a single weekend to produce.

Whilst this is an amusing story, it points to a promising and potentially lucrative future for creatives in marketing & PR, especially those working with clients who are prone to crisis. 

This week’s must reads

  1. “Labour now look like the adults in the room” by David Aaronovitch for The Times

  2. “Biden’s democracy summit must deliver on its aims to beat authoritarianism” by Elise Labott for The Guardian

  3. “Even under Dominic Raab’s ‘British Bill of Rights’, Strasbourg reigns supreme” by Yuan Yi Zhu for The Telegraph

  4. “The limits of US sanctions in dealing with Russia are becoming clear” by Megan Greene for The Financial Times

Chart of the Week

Subscribe

* indicates required

Email Address *

First Name

Last Name

Job Title

Company

Industry

bottom of page