Twitter Sentiment Around the Tory Party Conference

With the Conservative Party conference almost wrapped up, the data team at Trafalgar Strategy took a look back at the sentiment expressed on Twitter towards Cabinet Ministers. First off, the Prime Minister overwhelmingly dominated the Twitter-sphere appearing in over half of all sampled tweets (410k) – yet the Home Secretary Priti Patel pipped the Chancellor…

Is anyone listening to the Labour Party conference in the ‘Red Wall’?

Our data team analysed articles in local media outlets distributed across Red Wall constituencies. We looked at everything published and then shared on social media since the Conference kicked off.  To understand what drove engagement, articles were thematically mapped along with their corresponding likes, retweets and comments — enabling our data team to visualise what…

Was the cabinet reshuffle a cynical ploy to bury the universal credit vote?

Despite all the anticipation around a cabinet reshuffle, was its timing a cynical ploy to burry the universal credit vote on Wednesday afternoon?  Our data team analysed just under 100k tweets to understand who or what people were talking about concerning the reshuffle on Twitter.  Once news of the reshuffle broke, Twitter users quickly argued…